Today’s most popular video games have no game-ending termination point and typically offer an ever-expanding array of real-world hybrid experiences. With an endless succession of new achievements gamers strive for, these immersive games incorporate design elements offering addictive dopamine rewards that can psychologically alter behavior.

And these infinite gameplay design elements are being melded into real-world applications, such as exercise platforms that incorporate virtual experiences and never-ending new goals, as well as workplace optimization tools that digitally encourage workers to strive for new achievements.