Traditional media sources continue to be upended by the ever-changing digital landscape.

Podcasting has emerged as one such media disruptor, as most recently evidenced by streaming services company Spotify’s $100 million contract to exclusively air Joe Rogan’s podcast “The Joe Rogan Experience.”

Today’s content creation tools allow individuals to not only reach—and even exceed—audience sizes typically captured by the big media companies, but also create content as professional as them at a fraction of the budget.