Shopstreaming is a form of online content creation that involves streaming video of someone shopping, often in real time. This type of content has become increasingly popular in recent years, as it allows individuals and organizations to showcase and promote their products and services to a large and engaged audience.

There have been many advances in the field of shopstreaming in recent years, including the development of better streaming platforms and tools, as well as improved methods for monetizing and monetizing shopstreaming content. These advances have made it easier for individuals and organizations to create and distribute shopstreaming content, and have opened up new opportunities for engagement and revenue generation.

However, there are also some potential pitfalls to consider when it comes to shopstreaming. One issue is that the content can be highly commercial and promotional in nature, which can be off-putting to some viewers. Additionally, there is also the potential for shopstreamers to be influenced by advertisers and other outside interests, leading to biased or misleading content. Finally, the reliance on shopstreaming as a source of income and engagement can also lead to burnout and other negative consequences for creators.

Popular in Asia for two years now, shopstreaming melds eCommerce with live streaming in an effort to humanize the online shopping experience. Shopstreaming involves real-time video showcasing of merchandise, often with an influencer serving as the sales-person.

Major online retailers are increasingly featuring shopstreaming sessions on social media, while social media companies are making it easier for smaller e-tailers to host their own shopstreaming sessions. Not only do consumers enjoy the more personal nature of shopstreaming, but chat functions allow for real-time interaction with salespeople to answer questions or learn more about the product(s) featured in a shopstream.