They say you can’t reinvent the wheel, but what about email, calendars, and other long-established digital tools?

Dozens of companies have “reinvented” online calendars and address books. Superhuman/Hey have built big followings making email significantly more efficient by reducing clutter, adding smart filters, keyboard shortcuts, and more. Pitch recently launched to disrupt Google Slides & Keynote.

As billions of people spend more time online, and become more digitally proficient + professionally reliant, expect to see premium software emerge for additional categories beyond the obvious ones like email & calendars.