TikTok is the fastest growing social media platform ever, and, with more than 800 million active users, is the most downloaded app of 2020. The app now spawns a new Internet challenge every week that goes viral beyond the TikTok platform.

Spurred in part by the COVID-19 pandemic and associated lockdowns, the “Walk in Naked” challenge involved videos of ladies interrupting their video gaming by walking in nude. The Kissing your Best Friend” challenge encouraged TikTokers to video their attempts at kissing their best friends to see if this would indicate that there was more than just friendship in play. And the “Wipe it Down” challenge involved videos of TikTokers wiping down a mirror or other surface and appearing to enter an alternate reality by wearing different clothes on the fourth wipe.

The viral nature of many these challenges, combined with TikTok’s rapid growth, ensures that such challenges will continue to proliferate.