The Internet is a rapidly expanding universe of infinite possibility. It’s accessible 24/7 to see, do, buy, surf, anything and everything you can imagine. Sometimes, it can all be a bit too much. So some savvy developers and content producers are starting to experiment with scarcity.

Flutter is a dating app only available select nights of the week, with expiration deadlines on all messaging and match finding/selection. Steven Spielberg has written an online horror series that will only be available after dark. COVID has amplified an already thriving digital-live-events movement.

With all of us spending an increasing amount of time on the Internet, expect to see more time sensitive experiences emerge.