“Going viral” has emerged as a key brand promotion strategy in the digital age, with the limited release concept offered by “drop culture” and mischief inherent in trolling serving as key tools.

MSCHF made a name for itself by creating the most absurd, cynical, and viral projects that have spread across the Internet. Whether toaster-shaped bath bombs, astrology-based stock trading apps, or rubber-chicken bongs, MSCHF moves its products by making them go viral.

Expect more brands to jump on this strategy in 2021 as anti-advertising sentiment continues to increase.