Mixed reality broadcast is the use of technology to combine real-world and virtual elements in a live video feed. This is an important technology because it allows people to experience events and environments in a more immersive and interactive way. For example, mixed reality broadcasts can be used to provide live coverage of sports events, concerts, or news events, allowing viewers to feel like they are part of the action.
However, there are also some potential pitfalls associated with mixed reality broadcast. One of the main challenges is that it can be difficult to create high-quality mixed reality content, and may require specialized equipment and expertise. Additionally, the use of mixed reality can be disorienting for some viewers, and may cause discomfort or even nausea. Finally, mixed reality broadcast may require viewers to have access to specialized equipment or software in order to view the content, which can limit its accessibility.
Mixed reality broadcast melds physical space with virtual or augmented reality – often in real-time and integrating interactivity.
From small scale augmented reality on Snapchat, to full-screen experiences being developed as a result of 2020’s COVID-19 pandemic, mixed reality broadcasting will increasingly be used for product launches, media presentations, and to shake up or otherwise enhance all kinds of media presentations—live or otherwise.